Tuesday, December 29, 2009

Environmental group sues Honda for slogan trademark infringement

Filed under: Honda, Legislation and Policy, Green Daily, USA

All Honda wanted to do was save the Earth, one gallon of gasoline at a time. It turns out, though, that in the act of saving said Earth, the Japanese automaker stepped on a few toes; namely, those of Save the Earth Enterprises, an environmental group based in the United States.

See where this is going? That's right, Save the Earth Enterprises, which trademarked the slogan 'Save the Earth' back in 1972, has sued Honda and its advertising agency, Rubin Postaer & Co., for trademark infringement. The lawsuit seeks to recover Honda's profits from a recent ad campaign for the Civic and to stop future use by Honda of the Save the Earth trademark.

"The Honda ad campaign confused people into thinking that we endorsed Honda or were affiliated with Honda. We aren't affiliated with them and don't endorse them," said Neal Pargman of Save the Earth Foundation in a statement you'll find after the jump. The statement adds that Honda ignored cease-and-desist letters from the foundation. Perhaps they were too busy... saving the Earth?

[Source: Save the Earth Foundation]

Continue reading Environmental group sues Honda for slogan trademark infringement

Environmental group sues Honda for slogan trademark infringement originally appeared on Autoblog Green on Tue, 29 Dec 2009 14:08:00 EST. Please see our terms for use of feeds.

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