Monday, October 26, 2009

REPORT: BMW to focus on premium, upmarket EVs


Filed under: EV/Plug-in, BMW, On Two Wheels


BMW Vision EfficientDynamics Concept - Click above for high-res image gallery



BMW is known for offering premium automobiles and motorcycles here in the United States, so it comes as little surprise that the German automaker would plan to produce premium electric vehicles as well. According to Autocar, those electric vehicles, which are currently being developed under BMW's Project i initiative, will be available with two-, three- and four-wheeled platforms.



Marc Gerard, head of interior design at BMW, explains that the automaker has yet to decide whether these Project i vehicles will "fit below Mini, between Mini and BMW or above BMW." Another issue that needs to be sorted out is whether the electric machines will break new styling ground or if the automaker will instead choose a more conservative path so as to not alienate potential buyers.






[Source: Autocar]

REPORT: BMW to focus on premium, upmarket EVs originally appeared on Autoblog Green on Mon, 26 Oct 2009 09:00:00 EST. Please see our terms for use of feeds.

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