Filed under: Etc., LA Auto Show
Yokohama's "living wall" - click to enlarge
Here's one we didn't see coming. Yokohama - makers of lots and lots of tires, including those with orange oil in them - will have a booth at the LA Auto Show that uses a "living wall" 90 feet long made of plants instead of plastics. The wall, designed by NaturExhibits, will be made from lettuce and red mustard plants that have a date with a garden somewhere after the show. We'll take Yokohama's word for it that the promotional wall will produce "virtually zero waste," and just recognize that this is a good way to get people to stop at a tire booth during a car show.
[Source: Yokohama Tire]
Continue reading LA Peview: Yokohama's "living wall" uses plants as promotion
LA Peview: Yokohama's "living wall" uses plants as promotion originally appeared on Autoblog Green on Tue, 01 Dec 2009 09:20:00 EST. Please see our terms for use of feeds.
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